We felt constantly under attack. We lost sleep. We argued (is now a good time to mention we’re not just business partners, we also live together). And we were miserable. Client issues had a negative impact on every aspect of our lives.
Why did it affect us so much?
Because, like you, we genuinely want our clients and customers to be happy. But at the same time, we didn’t want to work ourselves into the ground.
It was only when Martin’s mental health took a serious hit, one that impacted his physical health, we finally said ‘enough’. Things had to change.
We’d used content marketing to build our business into a 6-figure agency that supported the two of us.
And if we could use content so effectively to get MORE clients, we thought, can we use it to get the RIGHT clients, communicate more effectively with them, and prevent issues BEFORE they came up.
That’s when we started building our Content Fortress.